About Us
Every piece we create at YAAR is designed with that thought in mind. It’s modern, it’s fresh, but it carries the same attention to detail and quality that my grandfather instilled in us. With YAAR, we invite everyone to be part of something new, something bold, something trendsetting. So, whether you’re dressing for a night out, a special occasion, or just want to feel empowered in your everyday wear, YAAR has something for you.
Our Story
The story of our clothing journey began with my grandfather, a visionary in the traditional Indian clothing industry. He built our family business from the ground up, making a name for himself not just in our town but across the entire state. It wasn’t just a business to him; it was a passion, a commitment to preserving the rich culture and elegance of traditional Indian attire. Each saree, each dress he sold was a symbol of that legacy. His passing left a void, but my father stepped up to continue that dream, ensuring the business remained at the heart of tradition, catering to generations who loved our heritage.
However, as the years went by, I began noticing something: while our traditional designs continued to charm older generations, the younger ones were seeking something different. They wanted to honour tradition but in a way that reflected their modern, fast-paced lives. My wife and I would see it firsthand – young women would walk into our store, admire the beauty of the sarees, but hesitate. They wanted something trendy, something that spoke to them in a language they understood – fashion-forward, modern, yet rooted in the same elegance we had always offered.
It was during one of these quiet moments, sitting with my wife after a long day at the store, that the idea struck us. We realized that if we were to truly continue our family’s legacy, we couldn’t just hold on to the past – we had to embrace the future. That’s when we decided to create something new, something bold: a brand for today’s youth. We envisioned a line that would let young women express themselves, wear their confidence, and still carry a piece of tradition in their style.
And that’s how YAAR was born — a brand inspired by the free spirits of today’s generation. YAAR is more than just clothing; it’s about embracing change, standing out, and being unapologetically modern while respecting where we came from. It’s for the young minds who want to stay at the top of the trend, who aren’t afraid to push boundaries.